Our story begins in the heart of Copenhagen, where passion for design meets a commitment to sustainability. Founded with the vision of rethinking fashion, we create products that are both beautiful and responsible.

Every piece we make is crafted with care, using high-quality leftover materials from the furniture industry, transforming what would otherwise be waste into something meaningful and lasting.

Our designs allow customers to take part in the creation process, choosing details like buttons to make each product truly their own. By combining thoughtful material choices with customizable design, we create pieces that are not only functional and aesthetically beautiful but also cherished for years to come.

Sustainability

We believe that sustainability begins with awareness of how things are made, and of the stories they carry. Our mission is to slow fashion down by creating with care and purpose, transforming high-quality surplus textiles from the furniture industry into timeless pieces that hold both emotional and material value.

It’s all about designing for longevity. By inviting our customers to take part in the creative process, we encourage a sense of ownership that turns each design into something personal and lasting. When you help shape what you wear, it becomes more than a product.

 

Materials

We source high-quality leftover fabrics from the furniture industry, materials originally designed to endure decades of use. Working with partners like Kvadrat, we give these textiles a new purpose while preserving their character, texture and story.

Every fabric carries traces of its past- We call it aesthetic sustainability: finding beauty not only in newness but in what already exists. By reusing materials that were meant to last, we create designs that feel personal, honest and enduring.

 

Craft

Every Serako piece is made with intention and care. We work closely with small, responsible production partners who share our commitment to quality, craftsmanship, and social responsibility.

Through thoughtful customization options such as interchangeable buttons or small details made from repurposed materials, we invite customers to express their individuality while keeping their garments alive and relevant over time. This approach transforms fashion into a more conscious, personal experience: a celebration of creativity, connection and care.

 

The Heart of Serako

Behind Serako is a team driven by a deep passion for sustainable fashion and thoughtful design. Designer Selma Ravn Koppel explores the beauty and potential of surplus and leftover fabrics, transforming them into timeless pieces that reflect individuality and craftsmanship. Each design is made with care and intention, inviting customers to make it their own and create garments that carry a personal story meant to last for years.